Krikorian Premiere Theatres
The Vista community comes together to make a difference

Torrance, CA – Krikorian Premiere Theatres is extremely proud of their staff as well as their customers of the Krikorian Vista Village Metroplex 15. Due to the Variety Gold Heart program, the hard work of Krikorian employees and the generosity of Krikorian customers, a $10,000 donation was made to the Boys & Girls Club of Vista yesterday afternoon.

“I am incredibly thankful to our employees and our customers,” said George Krikorian, owner and CEO of Krikorian Premiere Theatres. “It’s important to support the communities we are a part of and I am proud of what is being done here.”


Every year Variety – The Children’s Charity charges theatres throughout the world with selling gold heart pins in an effort to raise money for different children’s organizations.  Frank Soto, the Vista theatre General Manager, has continually gone above and beyond to put his theatre on top in gold heart sales.  “Variety allowing us to keep the money within the community makes a huge difference,” said Soto.  “It’s a big help when we can let our customers know that their donation is going to impact the lives of local children.”

Elizabeth O’Neil, Executive Director of Variety – The Children’s Charity – Southern California Chapter has always tried to explain the importance of the Gold Heart program to theatres.   “This is a great testament to our program,” said O’Neil.  “It’s not about one person making one big donation.  It’s about everyone in the community donating small amounts, to make a big difference.”

The donation was presented to the B&G Club of Vista on Wednesday, September 22, 2010 during a ceremony at the Vista Metroplex theatre. Members of the Vista community as well as children from the B&G Club of Vista were present to witness the occasion and were treated to a free screening of How to Train Your Dragon provided by Paramount Pictures.

The B&G Club of Vista will be putting the money towards a new reading program as part of an effort to increase the graduation rate of Vista students.  Matt Koumaras, Executive Director of the B&G Club of Vista is overjoyed by the donation.  “This community has pulled together to help these kids,” said Koumaras.  “We want the community to know that their $2.00 was not just a donation, but an investment.”



About Krikorian Premiere Theatres

Krikorian Premiere Theatres has been entertaining Southern California residents for over 26 years and continues to provide the latest in technology while maintaining elegant surroundings.  All seven locations boast all-digital projection, multiple Digital 3DX auditoriums, all-stadium seating, an all-digital pre-show and popcorn with real melted butter.

Contact:  Nikki Kealalio, Director of Marketing(Phone) 310-856-1270 x125   (Email)

About Variety – The Children’s Charity – Southern California

Variety is focused on providing life-saving and life-enriching assistance to abused, addicted, physically-challenged, neglected, and/or underprivileged children throughout Southern California.

Contact:  Elizabeth O’Neil, Executive Director(Phone) 323-655-1547    (Email)

About The Boys & Girls Club of Vista

The Boys & Girls Club of Vista is to inspire and enable all boys and girls, but especially those that need us the most, to reach their full potential as responsible and productive citizens.

Contact:  Matt Koumaras, Executive Director (Phone) 760-724-6606 x10    (Email)